Verizon Media Asia Big Idea Chair Awards 2019

15 Jan, 2020 20:19
source: 香港奇点财经 Singularity Financial

Recognizing digital creativity and innovation for more than a decade

Wyeth Nutrition named Big Idea Chair Champion
Lenovo and Manulife named biggest winners of the event

(Hong Kong – January 15, 2020) Verizon Media, a division of Verizon (NYSE, Nasdaq: VZ) today announced the winners of the “Asia Big Idea Chair Awards 2019” (Asia BIC Awards 2019) today at the St Regis Hong Kong. Celebrating more than a decade of recognizing digital creativity in the dynamic digital world, the Awards have truly become an acclaimed regional event that sees enthusiasts from Hong Kong, Taiwan and the Southeast Asia.

Over the past decade, Asia BIC Awards has been a renowned celebration of creativity, imagination and innovation that honors marketers’ and advertisers’ exceptional digital campaigns that amalgamate imagination and cutting-edge technology. Twenty-two awards– sixteen to Hong Kong-based campaigns and six to those around Asia – were proudly handed to Asia’s best digital creative minds.


Verizon Media Asia Big Idea Chair Awards 2019 Judging Panel greeted by Mr. Rico Chan, Co-Head, Verizon Media, APAC and Ms. Erika Wang, Co-Head of Verizon Media, APAC

Witnessing the digital evolution in the past decade, Rico Chan, Co-Head, Verizon Media, APAC says, “Being in the 11th year, this year’s Asia Big Idea Chair Awards officially means we’ve graduated into the next decade. We’re delighted to have received more than 360 submissions from across the region and across a number of sectors that all espouse perfect marriages of digital technology and creativity. Frequented by more than 900 million consumers globally, we at Verizon Media have witnessed countless innovative, immersive and exciting digital experiences across various channels. This year, we were so impressed to see many brands are starting to adopt AR/VR technology and to bring immersive content experiences in their campaigns. We expect this trend will keep going in the next few years with the introduction of 5G technology.”

On January 15, 2020, winning brands and agencies gathered at the awards ceremony to reap the rewards of their campaigns’ success, totaling 240 renowned marketers and prestigious guests.


Wyeth Nutrition 「Materna 母乳媽媽唔易做 x Yahoo TV Partnership Campaign」 took home several awards including the hall-of-fame Asia Big Idea Chair Champion Outstanding Award

Traci Chow, Executive Business Director of Wyeth Nutrition, winner of the Asia Big Idea Chair Champion says, “Wyeth Nutrition believes every baby deserves the best of care, and we are the companions of moms and dads in Hong Kong. This campaign — Materna 母乳媽媽唔易做 – served to debunk a lot of myths around breastfeeding. Verizon Media played a significant part in this by garnering the eyeballs we needed. Not only it generated insight-led content for our brand, the campaign has also provided a range of advertising solutions from display to programmatic ads that amplified our messages across. The partnership with Yahoo TV contributed over 18 million impressions, over 77,000 meaningful engagements. In the era of data, we strive to adopt ground-breaking data driven ways to engage with Hong Kong parents.”


Lenovo Legion, winner of Best Partnership Strategy, partnered with Verizon Media and launched the first-ever Yahoo Esports Game On edutainment program in Hong Kong

Lenovo Legion swept a number of awards including Best Integrated Solution, Best Partnership Strategy, Best Video Strategy, Best Branded Content Campaign – Asia, Best Video Strategy – Asia and the grand award – Asia Big Idea Chair Champion. Manulife Hong Kong is also a big winner, bagging 5 accolades such as Best Branding Campaign, Best Programmatic Campaign, Best Data Strategy (Hong Kong and Asia), and Big Idea Chair Champion – Merit. In Asia, Sony Pictures Taiwan was crowned king, taking home Best Mobile Strategy, Best AR/VR Experience as well as the revered Asia Big Idea Chair Champion Award. Oglivy & Mather was crowned Advertising Agency of the Year; Mindshare Hong Kong the Media Agency of the Year and Amnet Hong Kong Programmatic Agency of the Year.


Manulife took home the Best Programmatic Campaign for its remarkable digital campaign.

Amy Wong, AP Consumer Marketing Director of Lenovo says, “Our “Legion of Champions x Yahoo Esports Games On 2018” was a trailblazer in introducing esports to the general public. The partnership with Verizon Media made it possible: whether it’s initial recruitment, creating an edutainment program with local celebrities, or the grand finale event at Harbour City was live-streamed beyond Hong Kong to Taiwan. The Esports Live Event attracted over 411,000 live views, and over 2.2 million views across social platforms. The native ad CTR is 3 times higher than industry benchmark. We effectively topped Apple and became the most-preferred brand for gamers. We look forward to further collaborating with Verizon Media for future campaigns to come.”


Star Woo Game《星Woo 大戰》 hosted live by virtual character Yahwoo and today’s VIP guest Sammy Leung.

Isabella Lau, Chief Customer Officer of Manulife Hong Kong says, “Manulife’s Gen-Y PlanSimple campaign showcased a series of insight-led videos featuring influencers to deliver messages that target varying life-stages of our customers, effectively communicating the importance of retirement planning. Through the integration of display, native and programmatic ads, we increased brand awareness and successfully retargeted interested customers. With the help of Yahoo, our enquiry conversion rate increased by nearly 500%, and we over-achieved our campaign KPI by 324%.”

Originating from Yahoo! Inc., the Asia Big Idea Chair Awards is a leading global event which has travelled around the world, and was successfully launched in Hong Kong in 2009. The Asia Big Idea Chair Awards celebrates all the remarkable advertising campaigns and ideas on Verizon Media in Asia throughout the past year.

For the full winner list, please visit the official website:
https://yahoo.digitaladvertising.com.hk/bicawards/asia2019/

About Verizon Media Asia Big Idea Chair Awards 2019
The Asia Big Idea Chair Awards is a unique proprietary award that recognizes outstanding work that builds brand love and establishes meaningful connections with consumers in the digital arena. This year marks the 11th year of the Asia Big Idea Chair Awards, submissions were reviewed by a professional judging panel, we continue to honor the most extraordinary creative minds in Asia’s online community by introducing sixteen awards to companies in Hong Kong and six awards to Asia who have held impressive campaigns on Verizon Media and its network.

About Verizon Media
Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, TechCrunch and HuffPost to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.

Appendix – Verizon Media Asia Big Idea Chair Awards 2019

 

Local Award
  Award Name Rank Advertiser
1 Big Idea Chair Champion Outstanding Wyeth Nutrition
2 Merit Manulife Hong Kong
3 Merit Ocean Park Corporation
4 Best Acquisition Campaign Outstanding Trip.com
5 Merit Bupa (Asia) Limited
6 Merit Cathay Pacific Airways
7 Merit American Express International, Inc.
8 Best Branded Content Campaign Outstanding HUAWEI
9 Merit American Express International, Inc.
10 Merit BlackRock Asset Management North Asia Ltd.
11 Best Branding Campaign Outstanding Manulife Hong Kong
12 Merit Wyeth Nutrition
13 Merit BlackRock Asset Management North Asia Ltd.
14 Best Data Strategy Outstanding Wyeth Nutrition
15 Merit Manulife Hong Kong
16 Merit Ocean Park Corporation
17 Merit Clarins
18 Best Integrated Solution Outstanding Ocean Park Corporation
19 Merit HUAWEI
20 Merit Lenovo Legion
21 Best Mobile Strategy Outstanding The Swatch Group (Hong Kong) Limited –Tissot Division
22 Outstanding Ocean Park Corporation
23 Merit Constitutional and Mainland Affairs Bureau
24 Merit Cartier
25 Best Native Ad Campaign Outstanding Bupa (Asia) Limited
26 Merit Hang Seng Bank
27 Merit China International Import Expo (CIIE)
28 Merit Jetour Travel Limited
29 Best Partnership Strategy Outstanding Lenovo Legion
30 Merit Pictet Asset Management
31 Merit HUAWEI
32 Best Programmatic Campaign Outstanding Manulife Hong Kong
33 Merit Wyeth Nutrition
34 Merit Tourism Australia
35 Best Search Campaign Outstanding Hang Seng Bank
36 Outstanding United Asia Finance Limited
37 Merit Cartier
38 Merit PrimeCredit Limited
39 Best Use of Native Ad Formats Outstanding Covermark
40 Merit Shell
41 Merit Ray White
42 Merit Graceyard Education Centre 恩賢教育中心
43 Best Video Strategy Outstanding SmarTone
44 Outstanding Wyeth Nutrition
45 Merit Lenovo Legion
46 Merit American Express International, Inc.
Agency Award
47 Advertising Agency of The Year   Ogilvy & Mather
48 Media Agency of The Year   Mindshare Hong Kong
49 Programmatic Agency of The Year Amnet Hong Kong
Personal Award
50 Big Idea Chair Awards Case Sharing

– Best Presenter

Ocean Park Hong Kong – Ms. Rose Yeung
Regional Award
  Award Name Rank Advertiser
1 Asia Big Idea Chair Champion Outstanding Sony Pictures Taiwan
2 Merit Audi Volkswagen Taiwan
3 Merit Lenovo Legion
4 Asia – Best AR/VR Experience Outstanding Sony Pictures Taiwan
5 Merit Ocean Park Corporation
6 Merit The Swatch Group (Hong Kong) Limited –Tissot Division
7 Asia – Best Branded Content Campaign Outstanding Constitutional and Mainland Affairs Bureau
8 Merit Lenovo Legion
9 Merit Health Promotion Board
10 Asia – Best Data Strategy Outstanding iQIYI Taiwan 愛奇藝台灣站

(OTT Entertainment)

11 Outstanding Manulife Hong Kong
12 Merit Banggood (棒谷科技)
13 Merit Cathay Pacific Airways
14 Asia – Best Mobile Strategy Outstanding Sony Pictures Taiwan
15 Merit Constitutional and Mainland Affairs Bureau
16 Merit The Swatch Group (Hong Kong) Limited –Tissot Division
Regional Award
  Award Name Rank Advertiser
17 Asia – Best Video Strategy Outstanding Audi Volkswagen Taiwan
18 Merit Lenovo Legion
19 Merit Laurel Food
20 Merit Uni-president