Traditional Investors Want Their Brokerage Accounts to Offer Cryptocurrency Investment Options
Is there an untapped market for cryptocurrency trading amongst traditional investors that may not exist now, but might if the option was easily accessible?
To answer this, LendEDU, in collaboration with The Daily Hodl, surveyed 1,000 adult Americans that invest in the stock market through a brokerage account that does not offer direct cryptocurrency investments. These respondents are also not currently invested in virtual currency.
Upon completion of the survey, we came away with a few key findings that included:
1、52% of respondents would likely use their brokerage accounts to invest in cryptocurrency if the option existed. 59% of those consumers would even scale back their traditional investments to invest more heavily in cryptocurrency.
2、41% of respondents would trust a traditional brokerage more than Coinbase in handling their virtual currency investments, while 14% would trust Coinbase more. Further, 39% would trust Amazon more than Coinbase in handling crypto-investments, while 15% opted for Coinbase.
3、48% of poll participants would likely consider moving their portfolio to a brokerage account that allows them to invest in both cryptocurrency and traditional investments.
From the data we can tell that majority of traditional brokerage account holders would jump on crypto if it was offered.And the first of these brokerages that jumps on crypto could become quite popular.